From data to structured decisions
Herufi Analytics combines original frameworks, predictive models, and interactive tools to turn data into intelligence decision-makers can act on.
Structured Frameworks
Scorecards and diagnostic lenses built for African market realities — not adapted from elsewhere.
Predictive Modelling
Forecasting models, scenario analysis, and risk scoring built from first-principles data.
Interactive Tools
Live calculators and dashboards that turn research into configurable, decision-ready intelligence.
How Herufi analytics works
Define the decision
Every analysis starts with a precise question — not a vague brief.
Collect and structure data
Primary research, market data, and proprietary datasets are combined and cleaned.
Apply a framework
A scored, weighted analytical model is run against the structured data.
Produce intelligence
Output is a decision-ready deliverable — a brief, dashboard, or score.
Live frameworks
Analytical frameworks
Venture Readiness Scorecard
Founders and investors lack a consistent method for assessing startup investment readiness across key dimensions.
Output
Readiness score (0–100), dimension breakdown, gap analysis, and recommended priority actions.
African Market Entry Lens
Companies entering African markets use generic frameworks that miss the structural realities of informal economies and local trust systems.
Output
Market entry assessment with traffic-light scoring, risk flags, and a phased entry recommendation.
Informal Market Intelligence Lens
Formal research methods miss the informal dynamics that determine whether a business model will actually work in African markets.
Output
Informal market profile with key dynamics, structural risks, model fit assessment, and adaptation recommendations.
Data-to-Decision Workflow
Teams collect data but cannot consistently turn it into structured decisions.
Output
Decision brief with supporting data, scenario analysis, and a ranked recommendation.
In development
Founder-Market Fit Diagnostic
Investment decisions over-index on market size and under-assess whether the founder is actually built for this specific market.
Capital Stack Strategy Map
Founders and fund managers struggle to design capital stacks that match their stage, sector, and risk profile.
Climate Venture Opportunity Score
Investors and founders lack a structured way to score climate opportunity by sector and geography in African markets.
Sports Talent Valuation Model
Football clubs and academies lack a consistent, data-grounded method for valuing talent at different career stages.
Academy-to-First-Team Pathway Framework
Academies lack structured pathway models that connect development stages to commercial and performance outcomes.
Impact & Income Pathway Framework
Impact ventures struggle to balance commercial sustainability with measurable social or environmental outcomes.
Sports Business Intelligence
Interactive sports analytics
Live data tools for football clubs, academies, and investors. Explore player valuations, academy pipeline economics, and talent market intelligence.
Transfer value (€k) by player
Highlight: top transfer value at age 21 — peak market window for African midfielders.
Data Lab
Interactive tools
Calculators, scoring models, and market maps — research turned into configurable, interactive intelligence.
Venture Readiness Calculator
An interactive diagnostic that scores a venture across eight investment-readiness dimensions and produces a gap analysis with priority actions.
Climate Venture Opportunity Score
A sector-by-geography scoring tool that surfaces climate investment opportunities across African markets using weighted signal indicators.
Football Player Valuation Model
A data-driven tool that combines performance metrics, age curves, market comparables, and league adjustments to produce a transfer value estimate.
Academy ROI Tool
Models the return on investment for football academy operations using cohort progression data, development costs, and transfer market comparables.
Market Entry Risk Map
An interactive map that surfaces market entry risk signals by sector and country across African markets, with configurable weighting.
Capital Stack Planner
Helps founders and fund managers design the right capital stack for their stage, sector, and impact requirements by mapping instruments to profiles.
Need bespoke analysis or a custom tool?
Herufi builds custom frameworks, dashboards, and scoring models for investors, founders, and sports organisations.