Research Intelligence Platform
Structured intelligence for decision makers.
Research grounded in evidence, original frameworks and rigorous analysis across African markets, ventures and data.
What we do
Herufi produces structured research and analytics grounded in evidence, built for decision makers working across African markets.
Depth over speed. Evidence over opinion. Every finding is rooted in African market realities: venture strategy, economies and systems, data intelligence and culture and context.
Where we focus
01
Venture Strategy and Capital Intelligence
Research and analysis for investors, founders and venture builders navigating African startup and capital markets.
02
Markets, Systems and African Economies
Deep structural analysis of how African markets actually work, beyond the formal data layer.
03
Data, Predictive Analytics and Decision Intelligence
Turning data into structured insight through forecasting, models, dashboards and research workflows assisted by AI.
04
Culture, Context and Intelligence Notes
Analytical notes on the cultural, behavioural and contextual factors that shape strategy and market outcomes in Africa.
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Publications
Detailed reports with full methodology and sources. The depth behind every blog.
Recent blogs
Four Ways to Fill Africa's Missing Middle, and What Each One Really Costs
African startups get funded once and then stall. Four financing tools already used on the continent could change that. This is what the math says each one earns, costs and can realistically deliver.
Michael Omega
2026-07-25
Who Is Actually Writing Africa's VC Cheques Now
Development finance pulled back harder than ever in 2025 and local capital surged to fill the gap. Here is what that shift, and a portfolio model built on it, mean for how a fund should actually be built.
Michael Omega
2026-07-24
Why African Startups Stall After Their First Cheque
We analysed 49,000 companies worldwide to find out what really holds African startups back. The answer is not talent, sectors or geography. It is the size and shape of the money.
Michael Omega
2026-07-16
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Herufi works with investors, founders and institutions on research, strategy and analytics engagements.