Structured intelligence for African markets.
Research, original frameworks and analysis grounded in evidence, for investors, founders and institutions.
Depth over speed. Evidence over opinion. African context first.
Every publication states its methodology, links its sources and names its uncertainty, so the analysis still holds up after the news cycle has moved on. Findings are built from data and attributed evidence, not house opinion. And every question starts from how African markets actually work, not a framework built for somewhere else.
Four research pillars
Venture Strategy and Capital Intelligence
Research and analysis for investors, founders and venture builders navigating African startup and capital markets.
View blogsMarkets, Systems and African Economies
Deep structural analysis of how African markets and trade actually work, beyond the formal data layer.
View blogsData, Predictive Analytics and Decision Intelligence
Turning data into structured insight through forecasting, models, dashboards and research workflows assisted by AI.
View blogsCulture, Context and Intelligence Notes
Analytical notes on the cultural, behavioural and contextual factors that shape strategy and market outcomes in Africa.
View blogsLatest from the blog
Six Ways to Finance Kenyan SMEs Into Global Value Chains
25 August 2026. 4 min read
Markets, Systems and African EconomiesDo Export Levies on Hides and Skins Actually Help Kenya's Leather Industry?
25 August 2026. 6 min read
Venture Strategy and Capital IntelligenceFour Ways to Fill Africa's Missing Middle, and What Each One Really Costs
25 July 2026. 9 min read
New research, when it is ready
No daily updates. One email when a new publication or blog is out.
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Herufi works with investors, founders and institutions on commissioned research, venture strategy and analytics engagements.