Structured intelligence for decision-makers.
Herufi is a research intelligence platform producing evidence-backed analysis, original frameworks, and data-driven intelligence across African markets, ventures, climate, and sports — built for depth, not speed.
What Herufi does
A research and analytics platform built for decision-makers who need structured intelligence — not more noise.
Research institution
Structured, long shelf-life analysis built around African market realities. Hypotheses, evidence, methodology — made explicit.
Analytics laboratory
Quantitative models, forecasting, causal inference, and machine learning — applied to markets, ventures, and sports performance.
Venture intelligence
Investment readiness, due diligence, market entry, and fundraising intelligence — built for investors and founders who cannot afford to be wrong.
African context first
Every framework, model, and finding is grounded in the structural realities of African markets — not adapted from Western assumptions after the fact.
Six core research pillars
Structured intelligence across the domains that matter most to decision-makers in African markets.
Venture Strategy & Capital Intelligence
Research and analysis for investors, founders, and venture builders navigating African startup and capital markets.
Markets, Systems & African Economies
Deep structural analysis of how African markets actually work — beyond the formal data layer.
Climate, Energy, Food & Infrastructure
Opportunity intelligence for the transition economy — climate, energy access, agriculture, and African resilience.
Data, Predictive Analytics & Decision Intelligence
Turning data into structured insight — forecasting, models, dashboards, and AI-assisted research workflows.
Sports Business Intelligence
Business-oriented analytics for football clubs, academies, investors, and sports organisations operating in and around African markets.
Culture, Context & Intelligence Notes
Analytical notes on the cultural, behavioural, and contextual factors that shape strategy and market outcomes in Africa.
Featured research
Context Is Not a Variable. It Is the Model.
Strategy advice that ignores context produces prescriptions that are technically correct and practically useless. In African markets, context — cultural, historical, relational, structural — is not a modifier of the model. It is the starting point.
Herufi Research
2025-03-12
The Economics of Football Academies in African Markets
Football academies in Africa are often run as development programmes rather than businesses. Understanding the economics — cost structures, revenue pathways, and ROI models — changes the conversation about what they can and should become.
Herufi Research
2025-03-05
Why Most Analytics Projects Fail to Change Decisions
Organisations invest in data and analytics infrastructure that produces outputs nobody acts on. The problem is rarely the data. It is the design of the relationship between analysis and decision.
Herufi Research
2025-02-20
Original analytical frameworks
Reusable tools for structured decision-making — not just research outputs.
Venture Readiness Scorecard
Founders and investors lack a consistent method for assessing startup investment readiness across key dimensions.
For
African Market Entry Lens
Companies entering African markets use generic frameworks that miss the structural realities of informal economies and local trust systems.
For
Informal Market Intelligence Lens
Formal research methods miss the informal dynamics that determine whether a business model will actually work in African markets.
For
A research operating system
Herufi combines qualitative depth, quantitative rigour, and interactive intelligence into a single analytical platform.
Research Engine
- Hypothesis generation
- Literature mapping
- Thematic coding
- Narrative analysis
- Evidence classification
Analytics Engine
- Regression & forecasting
- Causal inference
- Clustering & ML
- Panel data analysis
- Predictive modelling
Intelligence Output
- Interactive dashboards
- Reliability scoring
- Source transparency
- Methodology audits
- Decision briefs
How Herufi works with you
Research, frameworks, and analytics — built for decision-makers across five domains. Each service connects to a core research pillar.
Research & Market Intelligence
Market reports, sector briefs, and ecosystem maps.
Venture Strategy & Investment
Investment readiness, due diligence, and fundraising support.
Impact, Climate & Development
Climate opportunity mapping and impact program design.
Data, Analytics & Decision Intelligence
Dashboards, models, and scoring tools for sharper decisions.
Sports Business Analytics
Player valuation, recruitment analytics, and academy economics.
Data Lab
Analytics and tools
Dashboards, calculators, scoring models, and market maps. The Data Lab is where Herufi research becomes interactive intelligence.
Explore AnalyticsSports Business Intelligence
The intelligence layer for modern football
Player valuation, recruitment analytics, academy economics, and commercial strategy. Built for clubs, academies, and investors — not fans.
Sports researchFounder
Michael Omega — founder, Herufi
Herufi was built to fill a gap: structured, African-context-first research and analytics for decision-makers who cannot afford to be wrong. Combining venture strategy, market research, and sports business intelligence.
About HerufiNewsletter
New research, straight to you
No noise. No daily updates. Just structured analysis when it is ready.
Get started
Looking for research, analytics, or strategy support?
Herufi works with investors, founders, institutions, and sports organisations on research, strategy, and analytics engagements.